Save the Web

Thought Leadership

Doubled pipeline opportunity

Digital marketing came of age quickly during the twenty-teens, solving emerging needs in near-real-time as the market embraced programmatic targeting and early applications of AI and machine learning. Some were a forced reckoning for ill-thought-out implications of flashy new capabilities on brand and user experiences. As businesses raced to repair and adapt, new tech announcements became cluttered and noisy. Brands needed a bigger platform to differentiate.

The stage was set for a champion of change, and a growing adtech company with holistic targeting and attribution capabilities had a call for action – Save the Web!

It was an industry-rallying commitment to make consumer connection the goal of online advertising, not clickbait. A collective invitation to close the rift between brands and consumers so we can protect the free internet we all enjoy. Rather than a competitive jab, it pulled others into a high-stakes conversation the company was uniquely positioned to win.

In the years of adblockers, cookie bans and privacy regulations that followed, this consumer-first commitment – paired with predictive insights into consumer trends and emerging innovation – distinguished the company’s market leadership and product roadmap. We were the brand committed to digital experiences people love.

The opportunities created by this point-of-view drastically increased our reach, influence and growth potential. Campaign milestones drove triple-digit surges in site traffic, converting at ↑2X the average, and fueling sales pipeline with high-intent opportunities. What’s more, it carried the business through industry-wide crises around brand safety, ad fraud and more.

Sample Work

CONTENT & EVENTS

PR & EXECUTIVE THOUGHT LEADERSHIP

Power Retail, Executive Q&A

It’s on us, as an industry, to make sure we’re supporting our customers to ensure data meets evolving privacy regulation requirements around the world, and that the technology and tools we use are designed to create a positive experience for consumers. We will see a rise in the use of AI and machine learning to ensure retailers are delivering interactions that are timely, relevant and
that add value to consumers’ shopping experiences. Ultimately, it will create stronger relationships between consumers, retailers and technology providers.

BRAND & NARRATIVE FRAMEWORK

Brand Imagery

Industry Content Library

If you’re an online marketer/advertiser and not using Artificial Intelligence (AI), you’re behind. In an Internet wrought with bots and fraud, AI is the powerful workhorse helping brands make smarter decisions about their shoppers, content and messaging so they can deliver more compelling, connected and profitable ad experiences people love.

Corporate FAQ

Our customers will always expect us to be at the forefront of providing the most modern and best offerings that meet their evolving needs. We want to ensure effectiveness of our technology, and increase the scale, visibility and precision of our services, so our investments translate into our customers’ bottom lines.

Industry Points of View

There is a notable disconnect between the way we measure online marketing and the actual business objectives that drive a company’s bottom line. We need to see channels aligning around business objectives and working together to drive results. In an ideal world, a marketer should be able to request a percent lift in new shoppers, and a set return-on-ad-spend goal for their budget.

Brand & Product Proof Points

The customer journey is complex. Influencing it requires understanding the patterns that shape behavior by observing consumers more holistically. With this view, we can create advertising that brings value to consumers' experiences by connecting them with a new brand, a new product or a discount that makes purchase more accessible – it opens the door to creating experiences people love.