Grew audience engagement 50% during global lockdown
Marketing budgets took a major hit when Covid19 lockdowns upended consumer spending in 2020.
Unprecedented buying behaviors emerged, shaped by new world needs. While growth boomed in unexpected categories, demand tanked for others, alongside market tailwinds no one could have predicted – disrupted supply chains, halted in-store sales, backlogged product inventory. The audience data marketers rely on to model campaigns and allocate budgets was completely upended. Consumer spending was happening, but optimizing marketing dollars suddenly felt like the wild west.
As a global advertising technology provider, we swiftly activated our wealth of ecommerce intelligence to track, model and predict the trends customers needed to make high-impact strategic shifts, even in uncertainty. We crafted a landing page with live data in customizable dashboards, highlighting prominent trends with market predictions and expert strategies, and pushed out fresh content each week through customer newsletters, blog posts and social channels.
The program directed marketing dollars to the company’s high-performing digital marketing strategies, driving a ↑49% in customer site traffic amidst pandemic disruptions. Responding to a critical market crisis with speed, transparency and counsel sustained the company’s success, displayed expert credibility and secured its global market leadership position.
