AI and Data Conference
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September 2025
Impact
Impact showcased the company's dominance in delivering ROI from data + AI during a difficult economic moment when businesses and teams were being charged with doing more for less. Vendor consolidation created a meaningful market opportunity for the company's shift to consumption-based pricing, and its focus on product expansion.
September 2025
Innovation
Innovation put a focus on the company's fast-moving advancements in AI, its record of bringing industry-moving technologies to the market, and its strengths in enabling customers to innovate custom data products for their business—culminating into a message that turned its challenger status into an asset.
September 2025
Humanization
Humanization elevated the brand above a universal industry call for data democratization with a next-era evolution—agile, intuitive technology that stimulates experts building their complex visions for AI, and enables entire businesses to bring it life.
It re-engendered a bench of data experts by putting their expertise and innovation at the center, while continuing the thread of data democratization the company had always championed. This evolution provided a compelling storyline for the company's product roadmap and distinguished its vision and point of view during a critical industry evolution around AI.
September 2025
Intelligence
Intelligence built credibility in the company's AI expertise and its record for delivering an ROI, while showcasing the investments the company was making to curb uncertainties and give customers governance of safe AI exploration in their business.