Boosted stock value by 110%

The pace of competitive movement in the AI and data space exploded with the rise of open-source large-language models. A once-unicorn-status cloud platform lost its market stronghold – stock prices plunged from near triple digits to single digits as shareholders returns suffered. A fanatic customer base held steady, but disruptive executive publicity and leadership turnovers – compounded with a history of inconsistent brand changes – isolated target growth audiences, distanced industry influencers, and disenfranchised employees.

With a strategic program designed to clearly distinguish the multi-tiered advantages of the company’s robust cloud platform and connecting it with user benefits that transcended the complex interests of its diverse audience, we successfully boosted stock value by 110% and put the company on an upward track to meet a 20% YOY revenue target.

Alongside market performance, audience sentiment began transforming. Company-confidence and executive-trust scores moved out of bottom-third performers in employee benchmark surveys, analysts gave feedback noting the company’s more optimistic tone, and pipeline opportunities from industry partners grew 90%.

Secured majority market share, exceeding growth targets by ↑50%

A global ecommerce leader seeking to strengthen its North America brand recognition was preparing to launch expanded consumer targeting capabilities for its online rewards site when the global Covid19 pandemic swung economic markets into unprecedented volatility. Suddenly, options to curb financial uncertainties – like cash back rewards – became vital crisis strategies.

By elevating the product launch as a strategic brand evolution meeting a pivotal market need, we successfully seized a rare opportunity to reframe our competitive playing field – outgrowing niche affiliate sites to become an essential ecommerce partner with consumer targeting tools that rival Google and Meta. Plus the shopping incentives needed to close the sale.

Reporting and predicting market-shaping behaviors through executive thought leadership underscored the credibility of the company’s newfound market leadership, creating corporate exposure alongside household names, like Paypal, Goldman Sachs, Klarna and Honey, and setting the stage for high-profile B2C investments, like Super Bowl, Olympic and World Cup ads.

The brand’s new strategic positioning aligned the business with an unexpected revenue boom for winning pandemic-era shopping strategies, exceeding market predictions by 47% and accounting for ↑50% of ecommerce partnership dollars.

Grew Audience Engagement ↑50% During a Global Lockdown

Marketing budgets took a major hit when Covid19 lockdowns upended consumer spending in 2020.

Unprecedented buying behaviors emerged, shaped by new world needs. While growth boomed in unexpected categories, demand tanked for others, alongside market tailwinds no one could have predicted – disrupted supply chains, halted in-store sales, backlogged product inventory. The audience data marketers rely on to model campaigns and allocate budgets was completely upended. Consumer spending was happening, but optimizing marketing dollars suddenly felt like the wild west.

As a global advertising technology provider, we swiftly activated our wealth of ecommerce intelligence to track, model and predict the trends customers needed to make high-impact strategic shifts, even in uncertainty. We crafted a landing page with live data in customizable dashboards, highlighting prominent trends with market predictions and expert strategies, and pushed out fresh content each week through customer newsletters, blog posts and social channels.

The program directed marketing dollars to the company’s high-performing digital marketing strategies, driving a ↑49% in customer site traffic amidst pandemic disruptions. Responding to a critical market crisis with speed, transparency and counsel sustained the company’s success, displayed expert credibility and secured its global market leadership position.

Doubled pipeline opportunity with high-intent prospects

Digital marketing came of age quickly during the twenty-teens, solving emerging needs in near-real-time as the market embraced programmatic targeting and early applications of AI and machine learning.

Many of the changes were the result of a forced reckoning for the ill-thought implications of racing into flashy new capabilities without considering brand or user experiences. Businesses had to adapt , and the leaders who emerged predicted and preceded the opportunities their customers couldn’t. Product dev and performance was paramount, but new tech announcements became cluttered and noisy. Brands needed a bigger platform to differentiate.

The stage was set for a champion of change, and a growing adtech company with a history of challenging the status quo, had a call for action – Save the Web.

It was an industry-rallying platform that placed consumers at the center – a commitment to using technology to add value to online experiences, instead of baiting for clicks. Not a competitive jab, but an acknowledgment that collective failure will increase the rift between brands and consumers, and threaten the free internet we all enjoy.

In the years of adblockers, cookie bans and privacy regulations that followed, this consumer-first commitment – paired with predictive insights into consumer trends and emerging innovation – distinguished the company’s market leadership and product roadmap. We were the brand committed to digital experiences people love.

The opportunities created by this point-of-view drastically increased our reach, influence and growth potential. Campaign milestones drove triple-digit surges in site traffic, converting at ↑2X the average, and fueling sales pipeline with high-intent opportunities. What’s more, it carried the business through industry-wide crises around brand safety, ad fraud and more.